
The best partner for financial services, service provision and health and safety
From car to pool, from health and safety to care: taken care of from a to z

Our mission, vision and ambition
Mission
As an independent service provider, we help our clients keep their risks manageable and secure financial security in an innovative, personal and sustainable manner.
Vision
In a digitizing world, we are close to our customer and offer the best solution for every risk with digital ease.
Ambition
We are the leading financial services company.
What we are proud of
Wide product range.
Everything you need under 1 roof
Innovative software platform.
The best solution for every risk
Specialists in every field.
We connect, undertake and grow
Accessible anywhere.
In the way that suits you; online and offline
Independent.
Fitting your needs


More than 100 years of experience
The Voogd & Voogd Group (since 1909) will merge with the Heilbron Group (since 1932) in 2021. This will result in Alpina Group.
Voogd & Voogd was founded in 1909 and grew from a one-man company in Middelharnis into a service provider for over 2,000 advisors and 20 insurers. Thousands of advisors now use the IT platform 24/7 to provide their clients with the best insurance. Heilbron was founded in 1932 and developed from a brokerage and insurance company into one of the largest financial advisory companies in the Netherlands.

Working at Alpina Group
Will you join us?
Alpina Group employs nearly 2,000 employees, whom we also call Alpinists. With around 60 locations in the Netherlands and a wide variety of services and products, career opportunities abound. We like to leave the beaten track for an adventurous journey; together we go to the top in our field and our services. Along the way, we learn a lot from each other and with every step we take, we become stronger. Trust, teamwork and guts are the equipment we take with us on our journey. Will you join us?
The people of Alpina Group
At the core of our culture, our DNA, is the power of together.
Reliable.
We do what we say and keep appointments
Collaborative.
We do it together: together with our colleagues and with our customers
Innovative.
We dare to push boundaries, are creative and think outside the box
Entrepreneurial.
We are decisive, solution-oriented and positively critical
Involved.
We know our customers and colleagues and have an eye for society

Management and Board
Alpina Group's board consists of Sjoerd Laarberg (CEO), Annemarie Rosebeek (CCO) and Derk-Jan Stol (CFO).
The board consists of:
- Sjoerd Laarberg (CEO)
- Annemarie Rosebeek (CCO)
- Derk-Jan Stol (CFO)
- Gerwin Buth (CIO)
- Marcel van der Voorde (COO)
- Patrick de Jong (CRO)
The supervisory board consists of: Bas de Voogd (chairman), Lex Geerdes, Madelein Smit and delegates from London-based investor company Five Arrows Principal Investments.
Alpina Group in figures
Nearly 80 branches
In the Netherlands and Belgium
3,000 affiliated advisors
Who are always there for you
100,000 business customers
From large business to SME or sole proprietor
1.5 million retail customers
Who are very satisfied with us
Nearly 2, 000 employees
Who are happy to help you further


Alpina Group makes work of sustainability
We stand behind our Green Deal 2050 in which we set environmental, social and governance goals. Not only because they are legal obligations, but because we believe that being sustainable moves our organization forward.
We are happy to contribute to a sustainable society. By investing in companies that are committed to sustainability and corporate social responsibility. But also within our organization in which we encourage sustainable initiatives and are committed to developing sustainable insurance products.

Contact with Alpina Group

Do you have a question ? If so, please contact us. We'll be happy to help.
Ask a question to one of our staff members using the contact form.
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