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The best partner for financial services, service provision and health and safety

From car to pool, from health and safety to care: taken care of from a to z

Our Brands Discover your interest

Together to the top for the best result

Alone you go faster, together you go further. We are a strong team of specialists with plenty of knowledge, experience and clout in the fields of insurance, financial advice, brokerage, service provision and health and safety services. This offers comfort and convenience, so that our clients can continue their lives without worries.
Alpina Group colleagues

Our mission, vision and ambition

As an independent service provider, we help our clients keep their risks manageable and secure financial security in an innovative, personal and sustainable manner.

In a digitizing world, we are close to our customer and offer the best solution for every risk with digital ease.

We are the leading financial services company.

What we are proud of

Wide product range.

Everything you need under 1 roof

Innovative software platform.

The best solution for every risk

Specialists in every field.

We connect, undertake and grow

Accessible anywhere.

In the way that suits you; online and offline


Fitting your needs

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Alpina Group office black and white

More than 100 years of experience

The Voogd & Voogd Group (since 1909) will merge with the Heilbron Group (since 1932) in 2021. This will result in Alpina Group.

Voogd & Voogd originated in 1909 and grew from a one-man company in Middelharnis to become a service provider for more than 2,000 advisors and 20 insurers.

The IT platform is now used by thousands of advisors 24/7 to provide their clients with the best insurance.

Heilbron was founded in 1932 and developed from brokerage and insurance company to one of the largest financial advisory companies in the Netherlands.

"Close to the customer with digital convenience the best solution on the way to financial security."
Working at Alpina Group conversation

Working at Alpina Group

Will you join us?

Alpina Group employs nearly 2,000 employees, whom we also call Alpinists. With about 60 locations in the Netherlands and a wide variety of services and products, career opportunities abound.

We like to leave the beaten track for an adventurous journey; together we go to the top in our field and our services. Along the way, we learn a lot from each other and with every step we take, we become stronger. Trust, teamwork and guts are the equipment we take with us on our journey. Will you join us?

See our vacancies

The people of Alpina Group

At the core of our culture, our DNA, is the power of together.


We do what we say and keep appointments


We do it together: together with our colleagues and with our customers


We dare to push boundaries, are creative and think outside the box


We are decisive, solution-oriented and positively critical


We know our customers and colleagues and have an eye for society

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Management and Board

The supervisory board consists of Bas de Voogd (chairman), Lex Geerdes, Madelein Smit and delegates from London-based investment company Five Arrows Principal Investments.
photo Derk-Jan Stol
Derk-Jan Stol
photo Gerwin Buth
Gerwin Buth
photo annemarie rosebeek
Annemarie Rosebeek
photo Marcel van der Voorde
Marcel van der Voorde
Sjoerd Laarberg
Sjoerd Laarberg
photo Patrick de Jong
Patrick de Jong

Alpina Group in figures

Nearly 80 branches

In the Netherlands and Belgium

3,000 affiliated advisors

Who are always there for you

100,000 business customers

From large business to SME or sole proprietor

1.5 million retail customers

Who are very satisfied with us

Nearly 2, 000 employees

Who are happy to help you further

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Commercial management team

photo Ron Gerrits
Director of Intermediate Sales
Ron Gerrits
photo marc diks
Director of Online & Marcom
Marc Diks
photo Edgar van Silfhout
Director of Business
Edgar van Silfhout
photo Michiel Laarman
Director of Broking (CBO).
Michiel Laarman
photo Roel Popping
Director of Transformation & Customer Contact Claims
Roel Popping
photo Dylan Dresens
Director of Individuals
Dylan Dresens
Who we are employee

Alpina Group makes work of sustainability

We stand behind our Green Deal 2050 in which we set environmental, social and governance goals. Not just because they are legal obligations, but because we believe that being sustainable moves our organization forward.

We like to contribute to a sustainable society. By investing in companies that are committed to sustainability and corporate social responsibility. But also within our organization in which we encourage sustainable initiatives and are committed to developing sustainable insurance products.

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Contact with Alpina Group

Contact Alpina Group employee

Do you have a question ? If so, please contact us. We'll be happy to help.

Ask a question to one of our staff members using the contact form.

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