Last Heilbron office over to Alpina
Heilbron Group merged with the Voogd & Voogd Group in 2021 and joined forces. This resulted in Alpina Group: a network of local and regional Heilbron and other insurance offices with personalized financial services combined with the innovative, digital platform of service provider Voogd.
New customer brand
Alpina Group introduced the new client brand Alpina at the end of 2022. Since then, new offices switched to the new Alpina name every few months. All 12 Heilbron offices are now called Alpina, and the Heilbron office in Bocholtz, Limburg, is the latest.
The other insurance offices under Alpina Group will later change to the Alpina name. At Alpina, whether it is one of the offices on location or online, clients can access a wide variety of financial services: from insurance and mortgages to financial planning, pensions and brokerage.
Farewell
Annemarie Rosebeek, CCO Alpina Group: "With the conversion of Heilbron Bocholtz to Alpina, we are saying goodbye to the familiar name Heilbron. Of course, we are not saying goodbye to the personal and entrepreneurial service that characterized Heilbron. We are building on that with Alpina and we are combining that with the digital power of Voogd.
Alpina offers a wide range of insurance, risk management, financial services and brokerage services for business and private clients. We are there at the moments that matter to the customer; starting a business, buying a home or commercial property, insuring valuables and repairing damages."
Unique position
Alpina is not there yet, Annemarie also sees. "A merger of two companies requires a lot, we are still in the middle of integration. One company, one brand that is locally present and centrally visible and accessible, with an adequate website for specific customer groups and a wide range: that is a unique position in a market where providers have less and less local presence.
We are all hard at work to organize and improve Alpina's service across the board for our customers." The Heilbron name has not yet completely disappeared from the scene: Heilbron's brokerage with locations in Doetinchem, Duiven and Zevenaar will only transfer to Alpina in September.